Them’s Fightin’ Herds isn’t a licensed product and doesn’t feature a single character from the show, but its art style, themes and execution are so perfectly accurate to its influence that it takes scrutiny to realise it’s not an official Hasbro product.
Twelve years on, and the fandom isn’t ready to quit just yet. However, it turned out to be just the beginning of the next decade of media output and social-political causes that operated on a similar set of principles. It acted as a conduit for individuals to share and be part of something, and every Brony surely knows, deep down, that the primary attraction is its related community. Despite our attempts to get into it based on recommendations, we found its adult appeal largely overvalued. The craze now coined as “ bronyism” - a heavily documented My Little Pony fandom that took root in 2010 - turned out to be more about inclusion than it did the show ( Friendship is Magic) itself.